/* ============================================================
   DATAPR — Shared design system
   Editorial intelligence · "signal in the noise" · dark-first.
   Used across every page. Readability-first type scale.
   ============================================================ */
:root{
  --bg:#0A0A0A;
  --bg-2:#111110;
  --bg-3:#171715;
  --text:#F4F2ED;
  --muted:#9A9A96;
  --muted-2:#74746F;
  --lime:#C7F000;
  --lime-dim:#9DBE00;
  --line:rgba(244,242,237,.13);
  --line-soft:rgba(244,242,237,.07);
  --light-bg:#F4F2ED;
  --light-text:#0A0A0A;
  --light-muted:#55554F;

  --r:6px;
  --maxw:1280px;
  --gutter:44px;
  --header-h:76px;

  --serif:'Bricolage Grotesque', 'Segoe UI', system-ui, sans-serif;   /* display / headings */
  --accent-serif:'Fraunces', Georgia, 'Times New Roman', serif;        /* italic emphasis words */
  --sans:'Hanken Grotesk', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif;
  --mono:'IBM Plex Mono', 'SFMono-Regular', Consolas, monospace;

  --ease:cubic-bezier(.22,.61,.36,1);
}
@media (max-width:720px){ :root{ --gutter:24px; } }

*,*::before,*::after{ box-sizing:border-box; }
html{ -webkit-text-size-adjust:100%; }
html.smooth{ scroll-behavior:smooth; }
body{
  margin:0; background:var(--bg); color:var(--text);
  font-family:var(--sans); font-size:18px; line-height:1.65; font-weight:400;
  -webkit-font-smoothing:antialiased; overflow-x:hidden;
}
h1,h2,h3,h4{ margin:0; font-weight:600; }
p{ margin:0; }
a{ color:inherit; text-decoration:none; }
img,svg,canvas{ display:block; max-width:100%; }
button{ font-family:inherit; color:inherit; }
::selection{ background:var(--lime); color:var(--bg); }
:focus-visible{ outline:2px solid var(--lime); outline-offset:3px; }

.wrap{ width:100%; max-width:var(--maxw); margin:0 auto; padding:0 var(--gutter); }
.wrap-narrow{ max-width:900px; }
section{ scroll-margin-top:calc(var(--header-h) + 16px); position:relative; }
.skip{ position:absolute; left:14px; top:-80px; z-index:400; background:var(--lime); color:var(--bg); padding:12px 20px; border-radius:var(--r); font-weight:600; transition:top .2s; }
.skip:focus{ top:14px; }

/* ---- grain + cursor ---- */
.grain{ position:fixed; inset:0; z-index:500; pointer-events:none; opacity:.035; mix-blend-mode:overlay;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E"); }
.cur-dot,.cur-ring{ position:fixed; top:0; left:0; z-index:600; pointer-events:none; border-radius:50%; opacity:0; }
.cur-dot{ width:6px; height:6px; background:var(--lime); transform:translate(-50%,-50%); transition:opacity .3s, width .2s, height .2s; }
.cur-ring{ width:34px; height:34px; border:1px solid rgba(244,242,237,.4); transform:translate(-50%,-50%); transition:opacity .3s, width .25s var(--ease), height .25s var(--ease), border-color .25s, background-color .25s; }
body.cursor-on{ cursor:none; }
body.cursor-on a, body.cursor-on button, body.cursor-on summary, body.cursor-on input{ cursor:none; }
body.cursor-on .cur-dot, body.cursor-on .cur-ring{ opacity:1; }
.cur-ring.hot{ width:56px; height:56px; border-color:var(--lime); background:rgba(199,240,0,.06); }
.cur-dot.hot{ width:4px; height:4px; }

/* ============ TYPE ============ */
.mono-label{ font-family:var(--mono); font-size:.84rem; letter-spacing:.14em; text-transform:uppercase; color:var(--muted); }
.signal{ display:inline-flex; align-items:center; gap:11px; font-family:var(--mono); font-size:.84rem; letter-spacing:.16em; text-transform:uppercase; color:var(--muted); }
.signal .dot{ width:8px; height:8px; border-radius:50%; background:var(--lime); position:relative; flex-shrink:0; }
.signal .dot::after{ content:""; position:absolute; inset:-4px; border-radius:50%; border:1px solid var(--lime); opacity:0; animation:ping 2.6s var(--ease) infinite; }
@keyframes ping{ 0%{ transform:scale(.6); opacity:.8; } 80%,100%{ transform:scale(2.2); opacity:0; } }
.signal b{ color:var(--text); font-weight:500; }

h1.hero-h{ font-family:var(--serif); font-weight:600; font-size:clamp(3.6rem,2.2rem+5.8vw,6.8rem); line-height:1.02; letter-spacing:-.02em; }
h2.display{ font-family:var(--serif); font-weight:600; font-size:clamp(3rem,2rem+3.6vw,5rem); line-height:1.04; letter-spacing:-.015em; }
h3.title{ font-family:var(--serif); font-weight:600; font-size:clamp(2.15rem,1.6rem+1.9vw,3rem); line-height:1.1; letter-spacing:-.01em; }
.serif-it{ font-family:var(--accent-serif); font-style:italic; font-weight:500; }
.lime{ color:var(--lime); }
.lede{ font-size:clamp(1.4rem,1.15rem+.7vw,1.78rem); line-height:1.5; color:var(--text); opacity:.86; max-width:54ch; }
.muted{ color:var(--muted); }
.big-num{ font-family:var(--serif); font-weight:700; font-size:clamp(3.8rem,2.6rem+4.8vw,7rem); line-height:.9; letter-spacing:-.02em; font-variant-numeric:tabular-nums; }
.prose{ max-width:66ch; }
.prose p{ color:var(--muted); font-size:1.16rem; line-height:1.7; margin-bottom:1.5em; }
.prose p strong{ color:var(--text); font-weight:500; }
.prose h2{ font-family:var(--serif); font-size:clamp(1.9rem,1.5rem+1.6vw,2.6rem); margin:1.6em 0 .5em; line-height:1.1; }
.prose h3{ font-family:var(--serif); font-size:1.6rem; margin:1.4em 0 .4em; }
.prose ul{ margin:0 0 1.5em; padding-left:1.3em; }
.prose li{ color:var(--muted); font-size:1.12rem; line-height:1.6; margin-bottom:.6em; }
.prose a{ color:var(--lime); text-decoration:underline; text-underline-offset:3px; }

/* ============ BLOG POST ============ */
.post-meta{ display:flex; flex-wrap:wrap; align-items:center; gap:14px; margin-top:24px; }
.post-meta .dv{ color:var(--muted-2); }
.post-cover{ position:relative; border:1px solid var(--line); border-radius:var(--r); overflow:hidden; aspect-ratio:16/9; background:var(--bg-2); margin:44px 0 4px; }
.post-cover img{ position:relative; z-index:1; width:100%; height:100%; object-fit:cover; }
.post-cover .ph-placeholder{ position:absolute; inset:0; display:flex; flex-direction:column; align-items:center; justify-content:center; gap:14px; color:var(--muted-2); text-align:center; padding:24px; }
.post-cover .ph-placeholder svg{ width:42px; height:42px; }
.callout{ border:1px solid var(--line); border-left:2px solid var(--lime); border-radius:var(--r); padding:30px 34px; margin:12px 0 2.2em; }
.callout p, .callout li{ margin-bottom:.7em; }
.callout p:last-child, .callout li:last-child{ margin-bottom:0; }
.post-foot-nav{ display:flex; justify-content:space-between; align-items:center; flex-wrap:wrap; gap:18px; padding-top:36px; margin-top:12px; border-top:1px solid var(--line); }

/* ============ BUTTONS ============ */
.btn{ display:inline-flex; align-items:center; gap:12px; font-family:var(--sans); font-weight:500; font-size:1.05rem;
  padding:16px 26px; border-radius:var(--r); border:1px solid var(--line); background:transparent; color:var(--text);
  cursor:pointer; transition:border-color .3s, background-color .3s, color .3s; }
.btn .arw{ display:inline-block; transition:transform .3s var(--ease); }
.btn:hover .arw{ transform:translateX(6px); }
.btn-primary{ background:var(--lime); color:var(--bg); border-color:var(--lime); font-weight:600; }
.btn-primary:hover{ background:#d4ff1a; border-color:#d4ff1a; }
.btn-ghost:hover{ border-color:var(--text); }
.arrow-link{ display:inline-flex; align-items:center; gap:9px; font-weight:500; font-size:1.05rem; color:var(--text); position:relative; }
.arrow-link .arw{ transition:transform .3s var(--ease); color:var(--lime); }
.arrow-link:hover .arw{ transform:translateX(5px); }
.arrow-link::after{ content:""; position:absolute; left:0; bottom:-3px; height:1px; width:100%; background:var(--lime); transform:scaleX(0); transform-origin:left; transition:transform .3s var(--ease); }
.arrow-link:hover::after{ transform:scaleX(1); }

/* ============ HEADER ============ */
header.hd{ position:fixed; top:0; left:0; right:0; z-index:300; height:var(--header-h);
  display:flex; align-items:center; transition:height .3s var(--ease), background-color .3s, border-color .3s; border-bottom:1px solid transparent; }
header.hd.scrolled{ height:62px; background:rgba(10,10,10,.74); backdrop-filter:blur(14px); -webkit-backdrop-filter:blur(14px); border-bottom-color:var(--line); }
.hd-inner{ display:flex; align-items:center; justify-content:space-between; width:100%; gap:24px; }
.brand{ display:flex; align-items:center; gap:11px; font-family:var(--serif); font-size:1.7rem; letter-spacing:-.01em; }
.brand .bd{ width:9px; height:9px; border-radius:50%; background:var(--lime); flex-shrink:0; box-shadow:0 0 12px rgba(199,240,0,.6); }
nav.nav{ display:flex; align-items:center; gap:34px; }
nav.nav a.nl{ font-size:1rem; color:var(--muted); position:relative; padding:5px 0; transition:color .25s; }
nav.nav a.nl:hover, nav.nav a.nl.active{ color:var(--text); }
nav.nav a.nl::after{ content:""; position:absolute; left:0; bottom:-1px; height:1px; width:100%; background:var(--lime); transform:scaleX(0); transform-origin:left; transition:transform .28s var(--ease); }
nav.nav a.nl:hover::after, nav.nav a.nl.active::after{ transform:scaleX(1); }
.hd-cta{ display:inline-flex; align-items:center; gap:9px; font-size:.98rem; font-weight:500; padding:11px 18px; border:1px solid var(--line); border-radius:var(--r); transition:border-color .3s, background-color .3s, color .3s; }
.hd-cta .arw{ color:var(--lime); transition:transform .3s var(--ease); }
.hd-cta:hover{ border-color:var(--lime); }
.hd-cta:hover .arw{ transform:translateX(5px); }
.burger{ display:none; width:44px; height:44px; border:1px solid var(--line); border-radius:var(--r); background:transparent; cursor:pointer; align-items:center; justify-content:center; }
.burger svg{ width:22px; height:22px; color:var(--text); }
@media (max-width:960px){
  nav.nav{ position:fixed; inset:0 0 0 auto; width:min(86vw,380px); flex-direction:column; align-items:stretch; justify-content:flex-start;
    background:var(--bg-2); border-left:1px solid var(--line); padding:calc(var(--header-h) + 22px) 32px 32px; gap:4px;
    transform:translateX(100%); transition:transform .4s var(--ease); }
  nav.nav.open{ transform:none; }
  nav.nav a.nl{ font-size:1.25rem; color:var(--text); padding:18px 0; border-bottom:1px solid var(--line-soft); }
  nav.nav a.nl::after{ display:none; }
  nav.nav .hd-cta{ margin-top:24px; justify-content:center; font-size:1.05rem; padding:15px; }
  .burger{ display:flex; }
  .hd-cta.desk{ display:none; }
}
@media (min-width:961px){ .hd-cta.mob{ display:none; } }

/* ============ REVEAL ============ */
.rv{ opacity:0; transform:translateY(22px); transition:opacity .9s var(--ease), transform .9s var(--ease); }
.rv.in{ opacity:1; transform:none; }
.d1{ transition-delay:.1s; } .d2{ transition-delay:.2s; } .d3{ transition-delay:.3s; } .d4{ transition-delay:.4s; }
.lines .line{ display:block; overflow:hidden; }
.lines .line > span{ display:block; }
.anim .lines .line > span{ transform:translateY(105%); opacity:0; transition:transform 1s var(--ease), opacity 1s var(--ease); }
.anim.in .lines .line > span{ transform:none; opacity:1; }
.anim .lines .line:nth-child(2) > span{ transition-delay:.09s; }
.anim .lines .line:nth-child(3) > span{ transition-delay:.18s; }
.anim .lines .line:nth-child(4) > span{ transition-delay:.27s; }
@media (prefers-reduced-motion:reduce){
  .rv,.anim .lines .line > span{ opacity:1 !important; transform:none !important; transition:none !important; }
}

/* ============ SECTIONS ============ */
.sec{ padding:150px 0; }
.sec-sm{ padding:104px 0; }
@media (max-width:720px){ .sec{ padding:92px 0; } .sec-sm{ padding:70px 0; } }
.sec-head{ display:flex; flex-direction:column; gap:24px; }
.divider{ border-top:1px solid var(--line); }

/* ============ HERO (homepage, full-bleed reactive background) ============ */
.hero{ position:relative; min-height:100vh; display:flex; align-items:center; padding:calc(var(--header-h) + 40px) 0 96px; overflow:hidden; }
#heroCanvas{ position:absolute; inset:0; width:100%; height:100%; z-index:0; }
.hero::after{ content:""; position:absolute; inset:0; z-index:1; pointer-events:none;
  background:radial-gradient(125% 95% at 12% 48%, rgba(10,10,10,.94) 0%, rgba(10,10,10,.62) 46%, rgba(10,10,10,.22) 100%); }
.hero-inner{ position:relative; z-index:2; max-width:960px; }
.hero-h{ margin:28px 0 0; }
.hero-sub{ margin-top:32px; }
.hero-ctas{ margin-top:40px; display:flex; align-items:center; gap:28px; flex-wrap:wrap; }
.hero-foot{ position:absolute; left:0; right:0; bottom:26px; z-index:2; }
.hero-foot .wrap{ display:flex; justify-content:space-between; align-items:flex-end; gap:20px; }
.hero-tag{ font-family:var(--mono); font-size:.84rem; letter-spacing:.2em; text-transform:uppercase; color:var(--muted); text-align:right; }
.hero-tag b{ color:var(--lime); font-weight:400; }
.scrollcue{ display:flex; align-items:center; gap:12px; color:var(--muted); font-family:var(--mono); font-size:.78rem; letter-spacing:.16em; text-transform:uppercase; }
.scrollcue .bar{ width:1px; height:40px; background:linear-gradient(var(--lime),transparent); position:relative; overflow:hidden; }
.scrollcue .bar::after{ content:""; position:absolute; top:-40px; left:0; width:1px; height:40px; background:var(--lime); animation:cue 2.2s var(--ease) infinite; }
@keyframes cue{ to{ top:40px; } }
@media (prefers-reduced-motion:reduce){ .scrollcue .bar::after{ animation:none; } }
@media (max-width:720px){ .hero-foot .hero-tag{ display:none; } }

/* ---- page hero (interior pages) ---- */
.phero{ padding:calc(var(--header-h) + 96px) 0 76px; }
.phero .lede{ margin-top:30px; }
.phero-h{ font-family:var(--serif); font-weight:600; font-size:clamp(3.2rem,2.1rem+4.8vw,6rem); line-height:1.02; letter-spacing:-.02em; margin-top:26px; }

/* ============ TICKER ============ */
.ticker{ border-top:1px solid var(--line); border-bottom:1px solid var(--line); overflow:hidden; padding:16px 0; background:var(--bg); }
.ticker-track{ display:inline-flex; white-space:nowrap; animation:tick 42s linear infinite; }
.ticker-track:hover{ animation-play-state:paused; }
.ticker-track span{ font-family:var(--mono); font-size:.86rem; letter-spacing:.05em; text-transform:uppercase; color:var(--muted); padding:0 26px; display:inline-flex; align-items:center; }
.ticker-track span b{ color:var(--text); font-weight:500; }
.ticker-track .x{ color:var(--lime); padding:0 6px; }
@keyframes tick{ from{ transform:translateX(0); } to{ transform:translateX(-50%); } }
@media (prefers-reduced-motion:reduce){ .ticker-track{ animation:none; } }

/* ============ MANIFESTO ============ */
.man-grid{ display:grid; grid-template-columns:1fr 1.35fr; gap:70px; align-items:start; }
@media (max-width:900px){ .man-grid{ grid-template-columns:1fr; gap:36px; } }
.m-statement{ font-family:var(--serif); font-weight:600; font-size:clamp(2.4rem,1.6rem+3.1vw,4rem); line-height:1.12; letter-spacing:-.015em; max-width:20ch; }
.man-body{ display:flex; flex-direction:column; gap:28px; }
.man-body p{ color:var(--muted); font-size:1.22rem; line-height:1.66; max-width:56ch; }
.man-body p strong{ color:var(--text); font-weight:500; }

/* ============ PIPELINE ============ */
.pipe{ display:grid; grid-template-columns:1fr 1fr; gap:70px; align-items:start; }
@media (max-width:940px){ .pipe{ grid-template-columns:1fr; gap:0; } }
.pipe-visual{ position:sticky; top:calc(var(--header-h) + 30px); height:min(72vh,620px);
  border:1px solid var(--line); border-radius:var(--r); overflow:hidden; background:
  linear-gradient(var(--line-soft) 1px, transparent 1px) 0 0/100% 44px,
  linear-gradient(90deg, var(--line-soft) 1px, transparent 1px) 0 0/44px 100%, var(--bg-2); }
@media (max-width:940px){ .pipe-visual{ position:relative; top:0; height:56vh; margin-bottom:12px; } }
#pipeCanvas{ width:100%; height:100%; }
.pipe-hud{ position:absolute; left:18px; bottom:16px; z-index:2; font-family:var(--mono); font-size:.78rem; letter-spacing:.14em; text-transform:uppercase; color:var(--muted); }
.pipe-hud b{ color:var(--lime); font-weight:400; }
.pipe-steps{ display:flex; flex-direction:column; }
.pstep{ padding:16vh 0; border-top:1px solid var(--line-soft); }
.pstep:first-child{ border-top:none; padding-top:8vh; }
.pstep:last-child{ padding-bottom:8vh; }
@media (max-width:940px){ .pstep{ padding:9vh 0; } }
.pstep .pk{ display:flex; align-items:center; gap:14px; margin-bottom:22px; }
.pstep .pk .kidx{ font-family:var(--mono); font-size:.82rem; letter-spacing:.14em; color:var(--muted); }
.pstep .pk .kline{ height:1px; flex:1; background:var(--line); position:relative; overflow:hidden; }
.pstep .pk .kline::after{ content:""; position:absolute; inset:0; background:var(--lime); transform:scaleX(0); transform-origin:left; transition:transform .6s var(--ease); }
.pstep.active .pk .kline::after{ transform:scaleX(1); }
.pstep .pword{ font-family:var(--serif); font-weight:600; font-size:clamp(2.8rem,1.9rem+3.2vw,4.4rem); line-height:1; color:var(--muted-2); transition:color .5s var(--ease); }
.pstep.active .pword{ color:var(--text); }
.pstep.active .pword .lime{ color:var(--lime); }
.pstep p{ margin-top:22px; color:var(--muted); font-size:1.15rem; line-height:1.6; max-width:46ch; }

/* ============ SERVICES (horizontal + grid) ============ */
.svc-head{ display:flex; justify-content:space-between; align-items:flex-end; gap:30px; flex-wrap:wrap; margin-bottom:50px; }
.svc-nav{ display:flex; gap:10px; }
.svc-nav button{ width:52px; height:52px; border:1px solid var(--line); border-radius:var(--r); background:transparent; cursor:pointer; display:flex; align-items:center; justify-content:center; transition:border-color .3s, color .3s; color:var(--text); }
.svc-nav button:hover{ border-color:var(--lime); color:var(--lime); }
.svc-nav button:disabled{ opacity:.3; cursor:not-allowed; border-color:var(--line); color:var(--muted); }
.svc-nav svg{ width:20px; height:20px; }
@media (max-width:720px){ .svc-nav{ display:none; } }
.svc-scroller{ display:flex; gap:24px; overflow-x:auto; scroll-snap-type:x mandatory; padding-bottom:18px;
  padding-left:var(--gutter); padding-right:var(--gutter); margin:0 calc(-1 * var(--gutter)); scrollbar-width:none; -ms-overflow-style:none; }
.svc-scroller::-webkit-scrollbar{ display:none; }
.svc-card{ scroll-snap-align:start; flex:0 0 min(410px,82vw); border:1px solid var(--line); border-radius:var(--r); padding:36px; display:flex; flex-direction:column; min-height:360px;
  background:var(--bg-2); transition:border-color .35s, background-color .35s, transform .35s var(--ease); }
.svc-card:hover{ border-color:rgba(199,240,0,.4); background:var(--bg-3); transform:translateY(-4px); }
.svc-card .sc-top{ display:flex; justify-content:space-between; align-items:flex-start; }
.svc-card .sc-idx{ font-family:var(--serif); font-size:3.2rem; line-height:1; color:var(--muted-2); transition:color .35s; }
.svc-card:hover .sc-idx{ color:var(--lime); }
.svc-card .sc-sig{ font-family:var(--mono); font-size:.72rem; letter-spacing:.12em; text-transform:uppercase; color:var(--muted); }
.svc-card h3{ font-family:var(--serif); font-weight:600; font-size:clamp(2rem,1.6rem+1.1vw,2.4rem); line-height:1.06; margin-top:auto; }
.svc-card p{ color:var(--muted); font-size:1.06rem; margin-top:16px; line-height:1.55; }
.svc-card .sc-out{ margin-top:24px; font-family:var(--mono); font-size:.82rem; color:var(--lime); letter-spacing:.02em; }

/* services page — stacked editorial rows */
.svc-row{ display:grid; grid-template-columns:120px 1fr 1fr; gap:40px; align-items:start; padding:56px 0; border-top:1px solid var(--line); }
.svc-row:last-child{ border-bottom:1px solid var(--line); }
@media (max-width:820px){ .svc-row{ grid-template-columns:1fr; gap:20px; padding:44px 0; } }
.svc-row .r-idx{ font-family:var(--serif); font-size:3.4rem; line-height:1; color:var(--lime); }
.svc-row h3{ font-family:var(--serif); font-weight:600; font-size:clamp(2.15rem,1.6rem+1.6vw,3rem); line-height:1.04; }
.svc-row .r-sig{ font-family:var(--mono); font-size:.76rem; letter-spacing:.12em; text-transform:uppercase; color:var(--muted); margin-bottom:16px; }
.svc-row p{ color:var(--muted); font-size:1.18rem; line-height:1.62; }
.svc-row .r-out{ margin-top:20px; font-family:var(--mono); font-size:.86rem; color:var(--lime); }

/* ============ STATS (light section) — overlap fixed with inset padding ============ */
.light{ background:var(--light-bg); color:var(--light-text); }
.light .muted{ color:var(--light-muted); }
.light .mono-label, .light .signal{ color:var(--light-muted); }
.light .signal b{ color:var(--light-text); }
.stats-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:0; margin-top:60px; border-top:1px solid rgba(10,10,10,.16); }
@media (max-width:820px){ .stats-grid{ grid-template-columns:1fr; } }
.stat{ padding:50px 46px; border-right:1px solid rgba(10,10,10,.16); }
.stat:first-child{ padding-left:0; }
.stat:last-child{ padding-right:0; border-right:none; }
@media (max-width:820px){
  .stat{ border-right:none; border-bottom:1px solid rgba(10,10,10,.16); padding:38px 0; }
  .stat:last-child{ border-bottom:none; }
}
.stat .s-sig{ font-family:var(--mono); font-size:.8rem; letter-spacing:.12em; text-transform:uppercase; color:var(--light-muted); margin-bottom:24px; display:flex; align-items:center; gap:9px; }
.stat .s-sig .d{ width:7px; height:7px; border-radius:50%; background:var(--lime-dim); }
.stat .s-num{ font-family:var(--serif); font-weight:700; font-size:clamp(4rem,2.8rem+3.6vw,6rem); line-height:.9; letter-spacing:-.02em; font-variant-numeric:tabular-nums; }
.stat .s-lbl{ color:var(--light-muted); margin-top:18px; max-width:28ch; font-size:1.08rem; line-height:1.5; }

/* ============ CASE STUDY ============ */
.case-top{ display:flex; justify-content:space-between; align-items:flex-end; gap:24px; flex-wrap:wrap; margin-bottom:54px; }
.case-block{ border-top:1px solid var(--line); padding-top:48px; display:grid; grid-template-columns:1.1fr 1fr; gap:60px; }
@media (max-width:900px){ .case-block{ grid-template-columns:1fr; gap:36px; } }
.case-title{ font-family:var(--serif); font-size:clamp(2.5rem,1.8rem+3vw,4.4rem); line-height:1; letter-spacing:-.01em; }
.case-title .sub{ display:block; font-size:.32em; color:var(--muted); letter-spacing:.02em; margin-top:20px; font-family:var(--mono); text-transform:uppercase; line-height:1.5; }
.case-body p{ color:var(--muted); font-size:1.16rem; line-height:1.62; max-width:52ch; }
.case-quote{ font-family:var(--serif); font-size:clamp(1.5rem,1.2rem+1.2vw,2.1rem); line-height:1.3; color:var(--text); border-left:2px solid var(--lime); padding-left:24px; margin:8px 0; }
.case-metrics{ display:flex; gap:12px; flex-wrap:wrap; margin-top:36px; }
.cmetric{ flex:1 1 130px; border:1px solid var(--line); border-radius:var(--r); padding:24px; background:var(--bg-2); }
.cmetric .cm-n{ font-family:var(--serif); font-weight:700; font-size:3rem; line-height:1; color:var(--lime); font-variant-numeric:tabular-nums; }
.cmetric .cm-l{ font-family:var(--mono); font-size:.74rem; letter-spacing:.1em; text-transform:uppercase; color:var(--muted); margin-top:14px; }

/* ============ STEPS ============ */
.steps{ display:grid; grid-template-columns:repeat(3,1fr); gap:0; margin-top:54px; border-top:1px solid var(--line); }
@media (max-width:820px){ .steps{ grid-template-columns:1fr; } }
.astep{ padding:44px 44px; border-right:1px solid var(--line); }
.astep:first-child{ padding-left:0; }
.astep:last-child{ border-right:none; padding-right:0; }
@media (max-width:820px){ .astep{ border-right:none; border-bottom:1px solid var(--line); padding:34px 0; } .astep:first-child{ padding-left:0; } .astep:last-child{ border-bottom:none; } }
.astep .a-n{ font-family:var(--mono); font-size:.84rem; letter-spacing:.12em; color:var(--lime); }
.astep h3{ font-family:var(--serif); font-weight:600; font-size:2.1rem; margin-top:20px; }
.astep p{ color:var(--muted); margin-top:16px; font-size:1.12rem; line-height:1.55; max-width:34ch; }

/* ============ PRICING ============ */
.price-cards{ display:grid; grid-template-columns:1fr 1fr; gap:28px; }
@media (max-width:820px){ .price-cards{ grid-template-columns:1fr; } }
.price-card{ border:1px solid var(--line); border-radius:var(--r); padding:52px 44px; display:flex; flex-direction:column; gap:32px; }
@media (max-width:820px){ .price-card{ padding:40px 28px; } }
.price-card.featured{ border-color:var(--lime); }
.price-card-tag{ display:inline-block; align-self:flex-start; font-family:var(--mono); font-size:.76rem; letter-spacing:.1em; text-transform:uppercase; color:var(--bg); background:var(--lime); padding:6px 13px; border-radius:999px; }
.price-fig{ font-family:var(--serif); font-weight:700; font-size:clamp(3rem,2.2rem+3vw,4.6rem); line-height:.9; letter-spacing:-.03em; }
.price-fig .per{ display:block; font-family:var(--mono); font-size:1.02rem; letter-spacing:.08em; text-transform:uppercase; color:var(--muted); margin-top:18px; }
.price-list{ list-style:none; margin:0; padding:0; display:flex; flex-direction:column; gap:20px; flex-grow:1; }
.price-list li{ display:flex; gap:15px; align-items:flex-start; color:var(--muted); font-size:1.06rem; line-height:1.5; }
.price-list li b{ color:var(--text); font-weight:500; }
.price-list .tick{ color:var(--lime); flex-shrink:0; margin-top:3px; }
.price-list svg{ width:20px; height:20px; }
.price-note{ border-top:1px solid var(--line); padding-top:28px; margin-top:12px; color:var(--muted); font-size:1.08rem; line-height:1.55; }
.price-note b{ color:var(--text); font-weight:500; }

/* ============ FAQ ============ */
.faq-grid{ display:grid; grid-template-columns:.6fr 1.4fr; gap:60px; align-items:start; }
@media (max-width:900px){ .faq-grid{ grid-template-columns:1fr; gap:34px; } }
details.faq{ border-top:1px solid var(--line); }
details.faq:last-of-type{ border-bottom:1px solid var(--line); }
details.faq summary{ cursor:pointer; list-style:none; display:flex; justify-content:space-between; align-items:center; gap:24px; padding:30px 0; font-family:var(--serif); font-weight:600; font-size:clamp(1.6rem,1.3rem+.9vw,2.1rem); line-height:1.12; }
details.faq summary::-webkit-details-marker{ display:none; }
details.faq .pm{ position:relative; width:20px; height:20px; flex-shrink:0; }
details.faq .pm::before,details.faq .pm::after{ content:""; position:absolute; background:var(--lime); transition:transform .3s var(--ease); }
details.faq .pm::before{ left:50%; top:0; width:1.5px; height:20px; transform:translateX(-50%); }
details.faq .pm::after{ top:50%; left:0; height:1.5px; width:20px; transform:translateY(-50%); }
details.faq[open] .pm::before{ transform:translateX(-50%) scaleY(0); }
details.faq .fa{ padding:0 0 32px; color:var(--muted); font-size:1.18rem; line-height:1.64; max-width:62ch; }

/* ============ INSIGHTS ============ */
.insight{ display:grid; grid-template-columns:70px .34fr 1fr auto; gap:30px; align-items:center; padding:38px 0; border-top:1px solid var(--line); transition:padding-left .35s var(--ease); }
.insight:last-child{ border-bottom:1px solid var(--line); }
.insight:hover{ padding-left:16px; }
.insight .i-n{ font-family:var(--mono); font-size:.9rem; color:var(--muted); }
.insight .i-tag{ font-family:var(--mono); font-size:.76rem; letter-spacing:.1em; text-transform:uppercase; color:var(--lime); }
.insight h3{ font-family:var(--serif); font-size:clamp(1.5rem,1.2rem+1.1vw,2.2rem); line-height:1.1; transition:color .3s; }
.insight:hover h3{ color:var(--lime); }
.insight .i-arw{ color:var(--muted); transition:transform .3s var(--ease), color .3s; }
.insight:hover .i-arw{ transform:translateX(6px); color:var(--lime); }
.insight .i-arw svg{ width:24px; height:24px; }
@media (max-width:820px){ .insight{ grid-template-columns:1fr auto; gap:10px 20px; } .insight .i-n{ display:none; } .insight .i-tag{ grid-column:1; } .insight h3{ grid-column:1 / -1; } .insight .i-arw{ grid-row:1; grid-column:2; } }

/* ============ INSIGHTS GRID (Insights list page) ============ */
.insight-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:52px 32px; }
@media (max-width:980px){ .insight-grid{ grid-template-columns:repeat(2,1fr); gap:46px 28px; } }
@media (max-width:640px){ .insight-grid{ grid-template-columns:1fr; gap:40px; } }
.insight-card{ display:flex; flex-direction:column; }
.insight-cover{ position:relative; border:1px solid var(--line); border-radius:var(--r); overflow:hidden; aspect-ratio:16/9; background:var(--bg-2); margin-bottom:24px; transition:border-color .35s var(--ease); }
.insight-card:hover .insight-cover{ border-color:var(--lime); }
.insight-cover img{ position:relative; z-index:1; width:100%; height:100%; object-fit:cover; filter:grayscale(.2) contrast(1.02); transition:transform .6s var(--ease), filter .4s; }
.insight-card:hover .insight-cover img{ transform:scale(1.045); filter:grayscale(0) contrast(1); }
.insight-cover .ph-placeholder{ position:absolute; inset:0; display:flex; flex-direction:column; align-items:center; justify-content:center; gap:10px; color:var(--muted-2); text-align:center; padding:20px; }
.insight-cover .ph-placeholder svg{ width:32px; height:32px; }
.ic-meta{ display:flex; align-items:center; gap:12px; margin-bottom:14px; }
.ic-meta .i-n{ font-family:var(--mono); font-size:.82rem; color:var(--muted); }
.ic-meta .i-tag{ font-family:var(--mono); font-size:.74rem; letter-spacing:.1em; text-transform:uppercase; color:var(--lime); }
.insight-card h3{ font-family:var(--serif); font-weight:600; font-size:clamp(1.32rem,1.14rem+.6vw,1.58rem); line-height:1.18; margin-bottom:14px; transition:color .3s; }
.insight-card:hover h3{ color:var(--lime); }
.insight-card p{ color:var(--muted); font-size:1.02rem; line-height:1.56; margin-bottom:20px; }
.ic-cta{ margin-top:auto; display:inline-flex; align-items:center; gap:9px; font-family:var(--mono); font-size:.8rem; letter-spacing:.07em; text-transform:uppercase; color:var(--muted); transition:color .3s; }
.ic-cta svg{ width:18px; height:18px; transition:transform .3s var(--ease); }
.insight-card:hover .ic-cta{ color:var(--lime); }
.insight-card:hover .ic-cta svg{ transform:translateX(5px); }

/* ============ NEWSLETTER ============ */
.news{ display:grid; grid-template-columns:1fr 1fr; gap:50px; align-items:center; border:1px solid var(--line); border-radius:var(--r); padding:60px; background:var(--bg-2); }
@media (max-width:820px){ .news{ grid-template-columns:1fr; padding:38px 28px; gap:30px; } }
form.sub{ display:flex; gap:12px; flex-wrap:wrap; }
form.sub input[type=email]{ flex:1 1 220px; padding:16px 20px; border-radius:var(--r); border:1px solid var(--line); background:var(--bg); color:var(--text); font-family:var(--sans); font-size:1.02rem; }
form.sub input[type=email]::placeholder{ color:var(--muted-2); }
form.sub input[type=email]:focus{ outline:none; border-color:var(--lime); }
.sub-msg{ font-size:.9rem; margin-top:12px; min-height:1.1em; }
.sub-msg.ok{ color:var(--lime); } .sub-msg.err{ color:#ff6b5e; }

/* ============ LEAD POPUP ============ */
body.lp-lock{ overflow:hidden; }
.lp-overlay{ position:fixed; inset:0; z-index:400; display:flex; align-items:center; justify-content:center; padding:24px; background:rgba(10,10,10,.72); backdrop-filter:blur(6px); opacity:0; visibility:hidden; transition:opacity .35s var(--ease); }
.lp-overlay.show{ opacity:1; visibility:visible; }
.lp-modal{ position:relative; width:100%; max-width:520px; background:var(--bg-2); border:1px solid var(--line); border-radius:var(--r); padding:50px 46px; transform:translateY(14px) scale(.98); transition:transform .4s var(--ease); }
.lp-overlay.show .lp-modal{ transform:translateY(0) scale(1); }
.lp-close{ position:absolute; top:16px; right:16px; width:36px; height:36px; display:flex; align-items:center; justify-content:center; color:var(--muted); border-radius:50%; transition:color .2s, background .2s; }
.lp-close:hover{ color:var(--text); background:var(--bg-3); }
.lp-close svg{ width:18px; height:18px; }
.lp-title{ font-family:var(--serif); font-weight:600; font-size:clamp(1.6rem,1.32rem+1vw,2.05rem); line-height:1.16; margin:22px 0 16px; max-width:22ch; }
.lp-sub{ color:var(--muted); font-size:1.05rem; line-height:1.58; margin-bottom:24px; max-width:46ch; }
.lp-proof{ display:flex; flex-wrap:wrap; gap:8px 16px; font-family:var(--mono); font-size:.76rem; letter-spacing:.06em; text-transform:uppercase; color:var(--muted-2); margin-bottom:26px; padding-bottom:26px; border-bottom:1px solid var(--line); }
.lp-proof .x{ color:var(--lime); padding:0 2px; }
.lp-fine{ color:var(--muted-2); font-size:.86rem; margin-top:14px; }
@media (max-width:560px){ .lp-modal{ padding:40px 26px; } }
@media (prefers-reduced-motion:reduce){ .lp-overlay, .lp-modal{ transition:none; } }

/* ============ CHATBOT ============ */
.chat-launcher{ position:fixed; right:26px; bottom:26px; z-index:250; width:60px; height:60px; border-radius:50%; background:var(--lime); color:var(--bg); display:flex; align-items:center; justify-content:center; box-shadow:0 8px 28px rgba(199,240,0,.35); border:none; cursor:pointer; transition:transform .25s var(--ease); }
.chat-launcher:hover{ transform:scale(1.06); }
.chat-launcher svg{ width:25px; height:25px; }
.chat-launcher .cl-ring{ position:absolute; inset:-6px; border-radius:50%; border:1.5px solid var(--lime); opacity:0; animation:chatping 2.6s var(--ease) infinite; pointer-events:none; }
@keyframes chatping{ 0%{ opacity:.55; transform:scale(.9); } 100%{ opacity:0; transform:scale(1.35); } }
body.lp-lock .chat-launcher{ display:none; }
.chat-teaser{ position:fixed; right:26px; bottom:98px; z-index:249; max-width:230px; background:var(--bg-2); border:1px solid var(--line); border-radius:var(--r); padding:14px 34px 14px 16px; font-size:.92rem; line-height:1.4; color:var(--text); box-shadow:0 10px 30px rgba(0,0,0,.4); cursor:pointer; opacity:0; visibility:hidden; transform:translateY(8px); transition:opacity .35s var(--ease), transform .35s var(--ease); }
.chat-teaser.show{ opacity:1; visibility:visible; transform:translateY(0); }
body.lp-lock .chat-teaser{ display:none; }
.chat-teaser .ct-close{ position:absolute; top:8px; right:10px; color:var(--muted); font-size:.8rem; line-height:1; }
.chat-panel{ position:fixed; right:26px; bottom:26px; z-index:260; width:368px; max-width:calc(100vw - 40px); height:520px; max-height:calc(100vh - 110px); background:var(--bg-2); border:1px solid var(--line); border-radius:var(--r); display:flex; flex-direction:column; overflow:hidden; box-shadow:0 20px 60px rgba(0,0,0,.5); opacity:0; visibility:hidden; transform:translateY(16px) scale(.97); transition:opacity .3s var(--ease), transform .3s var(--ease); }
.chat-panel.show{ opacity:1; visibility:visible; transform:translateY(0) scale(1); }
.chat-head{ display:flex; align-items:center; justify-content:space-between; padding:16px 18px; border-bottom:1px solid var(--line); flex-shrink:0; }
.chat-head .signal{ margin:0; }
.chat-close{ color:var(--muted); width:30px; height:30px; display:flex; align-items:center; justify-content:center; border-radius:50%; transition:color .2s, background .2s; flex-shrink:0; }
.chat-close:hover{ color:var(--text); background:var(--bg-3); }
.chat-close svg{ width:17px; height:17px; }
.chat-body{ flex:1; overflow-y:auto; padding:18px; display:flex; flex-direction:column; gap:12px; }
.chat-msg{ max-width:84%; padding:11px 15px; border-radius:14px; font-size:.93rem; line-height:1.5; }
.chat-msg.bot{ align-self:flex-start; background:var(--bg-3); color:var(--text); border-bottom-left-radius:4px; }
.chat-msg.user{ align-self:flex-end; background:var(--lime); color:var(--bg); font-weight:500; border-bottom-right-radius:4px; }
.chat-typing{ align-self:flex-start; display:flex; gap:4px; padding:13px 15px; background:var(--bg-3); border-radius:14px; border-bottom-left-radius:4px; }
.chat-typing span{ width:6px; height:6px; border-radius:50%; background:var(--muted); animation:chatdot 1.2s infinite ease-in-out; }
.chat-typing span:nth-child(2){ animation-delay:.15s; }
.chat-typing span:nth-child(3){ animation-delay:.3s; }
@keyframes chatdot{ 0%,60%,100%{ transform:translateY(0); opacity:.4; } 30%{ transform:translateY(-4px); opacity:1; } }
.chat-opts{ display:flex; flex-direction:column; gap:8px; }
.chat-opt{ text-align:left; padding:10px 14px; border:1px solid var(--line); border-radius:10px; background:transparent; color:var(--text); font-family:var(--sans); font-size:.88rem; cursor:pointer; transition:border-color .2s, color .2s; }
.chat-opt:hover{ border-color:var(--lime); color:var(--lime); }
.chat-foot{ padding:14px 18px; border-top:1px solid var(--line); flex-shrink:0; }
.chat-foot .btn{ width:100%; justify-content:center; padding:13px 20px; font-size:.96rem; }
@media (max-width:480px){ .chat-panel{ right:14px; bottom:14px; width:calc(100vw - 28px); } .chat-launcher{ right:18px; bottom:18px; } .chat-teaser{ right:18px; } }
@media (prefers-reduced-motion:reduce){ .chat-launcher, .chat-teaser, .chat-panel{ transition:none; } .cl-ring{ animation:none; } }

/* ============ CONTACT ============ */
.contact-grid{ display:grid; grid-template-columns:.8fr 1.2fr; gap:56px; align-items:start; }
@media (max-width:940px){ .contact-grid{ grid-template-columns:1fr; gap:40px; } }
.contact-methods{ display:flex; flex-direction:column; gap:2px; margin-top:14px; }
.cmethod{ display:flex; gap:18px; align-items:flex-start; padding:26px 0; border-top:1px solid var(--line); }
.cmethod:last-child{ border-bottom:1px solid var(--line); }
.cmethod .cm-ico{ width:44px; height:44px; border:1px solid var(--line); border-radius:var(--r); display:flex; align-items:center; justify-content:center; color:var(--lime); flex-shrink:0; }
.cmethod .cm-ico svg{ width:20px; height:20px; }
.cmethod .cm-k{ font-family:var(--mono); font-size:.76rem; letter-spacing:.12em; text-transform:uppercase; color:var(--muted); }
.cmethod .cm-v{ font-size:1.16rem; margin-top:5px; }
.cmethod a.cm-v:hover{ color:var(--lime); }
.calendly-panel{ border:1px solid var(--line); border-radius:var(--r); overflow:hidden; background:var(--bg-2); }
.calendly-inline-widget{ min-width:320px; height:720px; }
@media (max-width:520px){ .calendly-inline-widget{ height:960px; } }
.form-field{ display:flex; flex-direction:column; gap:9px; margin-bottom:22px; }
.form-field label{ font-family:var(--mono); font-size:.78rem; letter-spacing:.1em; text-transform:uppercase; color:var(--muted); }
.form-field input, .form-field textarea, .form-field select{ padding:15px 18px; border-radius:var(--r); border:1px solid var(--line); background:var(--bg); color:var(--text); font-family:var(--sans); font-size:1.05rem; }
.form-field input:focus, .form-field textarea:focus, .form-field select:focus{ outline:none; border-color:var(--lime); }
.form-field textarea{ resize:vertical; min-height:130px; }

/* ============ ABOUT ============ */
.founder{ display:grid; grid-template-columns:.85fr 1.15fr; gap:60px; align-items:center; }
@media (max-width:900px){ .founder{ grid-template-columns:1fr; gap:36px; } }
.founder-photo{ position:relative; border:1px solid var(--line); border-radius:var(--r); overflow:hidden; aspect-ratio:4/5; background:var(--bg-2); }
.founder-photo img{ position:relative; z-index:1; width:100%; height:100%; object-fit:cover; filter:grayscale(1) contrast(1.05); transition:filter .5s var(--ease); }
.founder-photo:hover img{ filter:grayscale(0) contrast(1); }
.founder-photo .ph-placeholder{ position:absolute; inset:0; display:flex; flex-direction:column; align-items:center; justify-content:center; gap:14px; color:var(--muted-2); text-align:center; padding:24px; }
.founder-photo .ph-placeholder svg{ width:46px; height:46px; }
.founder-photo .ph-tag{ position:absolute; left:16px; bottom:16px; z-index:2; font-family:var(--mono); font-size:.74rem; letter-spacing:.12em; text-transform:uppercase; color:var(--text); background:rgba(10,10,10,.7); padding:7px 12px; border-radius:4px; backdrop-filter:blur(6px); }
.values{ display:grid; grid-template-columns:repeat(3,1fr); gap:0; margin-top:56px; border-top:1px solid var(--line); }
@media (max-width:820px){ .values{ grid-template-columns:1fr; } }
.value{ padding:40px 44px; border-right:1px solid var(--line); }
.value:first-child{ padding-left:0; }
.value:last-child{ border-right:none; padding-right:0; }
@media (max-width:820px){ .value{ border-right:none; border-bottom:1px solid var(--line); padding:32px 0; } .value:first-child{ padding-left:0; } .value:last-child{ border-bottom:none; } }
.value .v-n{ font-family:var(--mono); font-size:.8rem; letter-spacing:.12em; color:var(--lime); }
.value h3{ font-family:var(--serif); font-weight:600; font-size:2.05rem; margin-top:16px; }
.value p{ color:var(--muted); margin-top:14px; font-size:1.12rem; line-height:1.55; }

/* ============ FINAL CTA ============ */
.final{ text-align:center; padding:160px 0; }
@media (max-width:720px){ .final{ padding:104px 0; } }
.final h2{ font-family:var(--serif); font-size:clamp(3rem,2rem+4.6vw,6.2rem); line-height:.98; letter-spacing:-.015em; max-width:16ch; margin:0 auto; }
.final .fc-cta{ margin-top:46px; display:inline-flex; }

/* ============ FOOTER ============ */
footer{ border-top:1px solid var(--line); padding:84px 0 36px; }
.ft-top{ display:grid; grid-template-columns:1.6fr .8fr .8fr .9fr; gap:44px; }
@media (max-width:820px){ .ft-top{ grid-template-columns:1fr 1fr; gap:38px 24px; } }
@media (max-width:520px){ .ft-top{ grid-template-columns:1fr; } }
.ft-brand .brand{ font-size:1.9rem; }
.ft-tag{ color:var(--muted); font-size:1.02rem; max-width:34ch; margin-top:18px; line-height:1.5; }
footer h4{ font-family:var(--mono); font-size:.78rem; letter-spacing:.14em; text-transform:uppercase; color:var(--muted-2); margin-bottom:22px; font-weight:400; }
footer ul{ list-style:none; margin:0; padding:0; display:flex; flex-direction:column; gap:15px; }
footer ul a{ color:var(--muted); font-size:1.02rem; transition:color .25s; }
footer ul a:hover{ color:var(--lime); }
.socials{ display:flex; gap:12px; margin-top:26px; }
.socials a{ width:42px; height:42px; border:1px solid var(--line); border-radius:var(--r); display:flex; align-items:center; justify-content:center; color:var(--muted); transition:border-color .3s, color .3s, transform .3s; }
.socials a:hover{ border-color:var(--lime); color:var(--lime); transform:translateY(-3px); }
.socials svg{ width:17px; height:17px; }
.ft-bottom{ margin-top:68px; padding-top:30px; border-top:1px solid var(--line); display:flex; justify-content:space-between; flex-wrap:wrap; gap:14px; font-family:var(--mono); font-size:.8rem; letter-spacing:.06em; text-transform:uppercase; color:var(--muted-2); }