DataPR is an editorial intelligence studio for digital PR. We turn your data and expertise into stories the media chooses to run — earning citations, mentions, and backlinks on the publications people, and their AI, already trust.
Being excellent isn't the same as being known.
The way people find brands has quietly changed. A page of blue links became an answer written by an AI — and that answer only names the brands the media already talks about.
If no one's writing about you, you're invisible at the exact moment someone's deciding. Not because your work isn't good enough — because the signal never left the building.
Cold link requests won't fix it; journalists delete those without looking. What earns coverage is a story worth running. That's the whole job: finding the signal in what you already know, and turning it into something the media can't ignore.
It starts with information — yours, your market's, your moment's. On its own, it's just noise. Volume without meaning.
Inside that noise is a signal — the one angle worth paying attention to. Finding it is the craft. Most brands are sitting on one and don't know it.
We sharpen the signal into an insight a journalist can't ignore — framed, evidenced, and impossible to get anywhere else.
The insight becomes a story — pitched to the writers and outlets that actually shape your category, at the moment it matters.
The story runs. Citations, mentions, backlinks — coverage on the sites people and AI trust. Attention that keeps compounding after launch.
We build an original story out of numbers — a study, a survey, a fresh cut of data journalists can't get anywhere else. The format the press cites most, and the one AI loves to quote.
→ Evergreen coverage that keeps earningYour perspective, quoted by name in the outlets your buyers already read. We make you the source journalists come back to.
→ Your name, as the authorityWhen your industry hits the headlines, there's a short window for an expert voice. We get your commentary in front of journalists while the story is still hot.
→ Timely placements, captured liveBylined articles that put your ideas — under your name — on publications that matter. Authority for you, link equity for your domain, from one piece.
→ Authority and links at onceSometimes the media already mentions you — they just didn't link. We find those unlinked mentions and turn them into live backlinks. The highest-converting move in PR.
→ Mentions, converted to linksThis one's ours — no client involved. DataPR's own data analysis landed inside Aerospace Global News, in a feature headlined "The only way is Essex: London Southend Airport grows most in the UK with a 161% passenger surge." Our founder, Rafiullah Waseem, was cited as data analyst at DataPR.co, reading Civil Aviation Authority figures to explain where UK regional aviation is really heading — we ran this campaign on ourselves first, before ever running one for a client.
"A quiet revolution in regional aviation."
Book a strategy call. We learn your brand and goals, then tell you honestly what a campaign should look like for you.
We craft the story — data, angle, or expert voice — and take it to the journalists who genuinely cover your space.
8 to 10 guaranteed live placements on DR60–70+ sites — if a pitch doesn't land, we build another story and try again, at no extra charge, until they're all secured.
We never pay for coverage, so we can't promise which single story lands or exactly when — that call always belongs to the journalist. What we do promise is the outcome: your guaranteed placements, however many stories it takes us to get there, at no extra cost to you. And the angle we run — data study, expert commentary, newsjacking, or another format — is our call, not a menu you pick from: different niches earn coverage in different ways, so we choose whichever gives your brand the best shot.
Occasional dispatches on what's actually working in earned media and AI visibility. No noise.