We turn what you know into what the world hears.
DataPR is an editorial intelligence studio for digital PR. We live at the intersection of data, culture, and press — finding the signal inside your expertise and turning it into coverage that earns attention.
Rafiullah Waseem — Founder
Founder-led. Built to grow.
DataPR was founded by Rafiullah Waseem on a simple conviction: the brands that win attention aren't the loudest — they're the ones with a signal worth amplifying, and someone who knows how to get it heard.
Rafiullah works as a data analyst and digital PR strategist, quoted in the press for reading the numbers behind the story — most recently in Aerospace Global News, interpreting Civil Aviation Authority data on UK airport growth — a campaign DataPR ran on itself, with the citation crediting datapr.co.
He leads DataPR as its founder and public face, with a growing studio behind the work — so every campaign gets the craft of a specialist and the capacity of a team.
Attention isn't bought. It's earned.
Search stopped being a list of links. Now people ask, and an AI answers — naming only the brands the media already covers. Visibility has become a question of who gets talked about, by name, in places that carry weight.
That's the game we play: earned media, not paid noise. We build stories real journalists choose to run, so your brand shows up where it counts — in the coverage, in the citations, in the answer.
We call it editorial intelligence. It's part data analysis, part cultural instinct, part old-fashioned press craft — pointed at one outcome: making your brand impossible to ignore.
How we work.
Signal over volume
We'd rather earn a handful of placements that genuinely move you than a pile of links that mean nothing to a reader or an algorithm.
Earned, always
100% white-hat. Real journalists, real editorial decisions. No PBNs, no link farms, no shortcuts that put your brand at risk.
Honest about outcomes
We report every placement, tell you the truth about timelines, and never promise numbers we can't stand behind.